Eurasian Marketing Conference

1th Eurasian Marketing Conference (EMC-2023)

(held within the framework of the International Forum "Eurasian Economic Perspective")

Theme: "Marketing Models, Practices, and Trends: Challenges and Prospects of Greater Eurasia"

  • 1-2 December, 2023
  • Conference language: Russian and English
Registration

Conference co-organizers:

The Department of Marketing, Saint-Petersburg State University of Economics (UNECON)

The Institute of Marketing, State University of Management

The Department of Marketing, Plekhanov Russian University of Economics

The Department of Marketing, Kazan’s Federal University

The Department of Management and Marketing, Pitirim Syktyvkar Sorokin State University

The Department of Marketing, Commerce and Service, Penza’s State University

Oksana U. Yuldasheva,

Programme and Organizing Committee Chair,

Dr., Professor, Head of the Department of Marketing,

Saint-Petersburg State University of Economics (UNECON)

Conference Programme

Dear colleagues,

The conference theme is related to the processes of global transformation of world markets and the emergence of the new regional players and economies that are shaping the foundation of a new market architecture in the Eurasian continent right before our eyes. We are direct participants in the events that create the new regional markets and rules of the game based on the equal interaction and collaboration among the all countries. As residents of Eurasia, we are interested in establishing closer cooperation with the all countries on our continent to foster mutually beneficial and economically advantageous relationships.

Marketing as a business philosophy can become the one of the key tools in establishing the connections between Eurasian countries and their partners on other continents, as well as bridging the cultural and economic gap among the peoples of Eurasia to facilitate collaboration and the creation of a common Eurasian space.

We consider this conference as one of the first attempts to establish the close scientific and cultural ties between the academic marketing communities of Eurasian universities, to exchange by experiences in conducting the scientific research in Marketing, to discuss the challenges and issues in the field of education and practices of Marketing. The aim is to foster the closer cooperation and address the joint developmental tasks in Marketing, Business, and the economy of Greater Eurasia, ultimately for the prosperity of our nations.

We invite both marketing scholars and practitioners in the fields of Marketing, Entrepreneurship, Business, International markets and related disciplines to participate in the conference, which will cover all traditional and contemporary areas of Marketing practices. These include international and cross-border marketing, strategic marketing, business models and ecosystems, data-driven marketing, consumer behavior, customer experience management, brand management, B2B marketing, service marketing, cross-cultural marketing communications, responsible consumption marketing, digital marketing and e-commerce, data science marketing, and more.

The Conference will held within the framework of International Forum «Eurasian Economic Perspective» (30 November – 2 December, 2023) (https://eurasia-forum.unecon.ru).

Programme Committee

Oksana U. Yuldasheva

Dr., Professor, Head of the Department of Marketing, Saint-Petersburg State University of Economics (UNECON), Saint-Petersburg

Georgiy L. Bagiev

Dr., Professor, Honored Scientist of Russia, Saint-Petersburg State University of Economics (UNECON), Saint-Petersburg

Gennadiy L. Azoev

Dr., Professor, Director of the Institute of Marketing, The State University of Management, Moscow

Irina U. Okolnishnikova

Dr., Professor, Head of the Department of Service Marketing, The State University of Management, Moscow

Natalia V. Kalenskaya

Dr., Professor, Head of the Department of Marketing, Kazan’s Federal University, Kazan

Irina I. Skorobogatykh

Dr., Professor, The Department of Marketing, Plekhanov Russian University of Economics, Moscow

Janna B. Musatova

PhD, Associate Professor, The Department of Marketing, Plekhanov Russian University of Economics, Moscow

Julia F. Popova

Dr., Professor, Head of the Department of Marketing, Pitirim Sorokin Syktyvkar State University, Syktyvkar

Lubov N. Semerkova

Dr., Professor, The Department of Marketing and Commerce, Penza’s State University, Penza

Organizing Committee

Oksana U. Yuldasheva

Conference Chair, Dr., Professor, Head of the Department of Marketing, Saint-Petersburg State University of Economics (UNECON), yuldasheva.o@unecon.ru

Dmitry V. Vasilenko

Conference Co-Chair, vice-rector for international relationships, Saint-Petersburg State University of Economics (UNECON)

Julia N. Solovjova

Member of Conference Committee, Dr., Professor, the Department of Marketing, Saint-Petersburg State University of Economics (UNECON)

Olga V. Firsanova

Member of Conference Committee, Dr., Professor, the Department of Marketing, Saint-Petersburg State University of Economics (UNECON)

Veronika V. Lizovskaya

Member of Conference Committee, PhD., Associate Professor, the Department of Marketing, Saint-Petersburg State University of Economics (UNECON)

Olga A. Konnikova

Conference Secretary, PhD., Associate Professor, the Department of Marketing, Saint-Petersburg State University of Economics (UNECON)

Veniamin G. Baikov

Conference Executive Secretary, PhD., Associate Professor, the Department of Marketing, Saint-Petersburg State University of Economics (UNECON)

Registration and Paper Submission

All submissions are due in Word format and should be done online via the Conference Website no later than 25 October 2023 (midnight CET time). All papers will be reviewed.

Based on the results of the conference, an electronic collection of papers will be published with indexing in the RSCI (Russian Science Citation Index).

The only first author is registered.

The recommended paper’s structure:

  • a brief introduction with a justification of the problem and topic’s relevance, research goals, research methods;
  • the literature review and conceptual model development;
  • the empirical research (data collection and processing methods);
  • the discussion of the research results;
  • the conclusion;
  • the list of references.

Paper should not exceed 15,000 characters, including spaces.

Please make sure to read carefully the submission guidelines before submitting your paper. A full set of guidelines can be found on the conference website under the Paper submission section (https://emc.unecon.ru/).

Paper Submission Guidelines Paper submission

Conference Fees

Conference partner - IT-concern R-Pro

Link to R-Pro

For in-person participation in the conference:

  • 2,500 rubles for participants from Russia and CIS countries.
  • 40 euros for participants from countries outside the CIS.

The registration fee includes the admittance to all scientific sessions of the Conference, the pub-lication of the electronic collection of papers and its indexing in the Russian Science Citation Index (RSCI), a conference participant package, coffee breaks;

For online participation in the conference:

  • 1000 rubles for participants from Russia and CIS countries.
  • 20 euros for participants from foreign countries outside the CIS.

The registration fee includes the access to online sessions of the Conference, the publication of the electronic collection of papers and its indexing in the Russian Science Citation Index (RSCI).

The registration fee will be payable only after receiving confirmation of the acceptance of the paper following the review process. The payment details for the registration fee will be sent separately.

For in-person participation the following additional options are available with additional fees:

  • launch 1 December – 10 euros;
  • Gala Dinner on the evening of December 1st: 50 euros;